FREEDOM FROM PESTICIDES
Our unique Freedom from Pesticides Offer was the highlight of August. In its second edition, the Offer and the Freedom from Pesticides initiative got a boost with this specially conceptualized Offer. Anyone who bought any 24 Mantra Organic product got a saving of 30%. In fact, we believe it was more than just a saving. It helped India realize the relevance of organic food and with a 30% saving made organic food on par and in some cases lower than conventional food. We wanted more and more of India to take home the benefits of pesticide – free food. Thank you all for making it happen…
MULTIGRAIN, WHOLE GRAIN AND ALL THOSE REFRAINS!
Simply put, multigrain refers to a food that contains more than one type of grain. Common grains included in multigrain foods include jowar, oats, cracked wheat, flax and millet. Multigrain foods may include whole grain ingredients, but when someone says ‘multigrain’ it does not necessarily mean the food contains whole grain ingredients.
HERE ARE SOME MULTIGRAINS AND THE BENEFITS THEY DELIVER:
RICE: Rice is a rich source of carbohydrates that provides energy and is easily digested.
WHOLE WHEAT: As a whole grain, along with the bran and germ, the nutritional quality of wheat is impressive. It has a high concentration of iron, magnesium, manganese, phosphorus and potassium. Its germ part has a high concentration of Vitamin E.
JOWAR: Jowar is rich in iron, magnesium, potassium, zinc and niacin. It is rich in fibre and is well digested by our body. These days it is preferred as a replacement for whole-wheat atta, especially for those who are intolerant to wheat gluten.
Whole wheat refers to the whole-wheat grain. To be considered whole wheat, a grain must contain the endosperm, bran and germ, Many processed or refined versions of wheat contain only the endosperm. Whole wheat is beneficial to the body because it can help prevent heart disease, reduce the risk of Type 2 Diabetes and reduce your chances of certain cancers, in particular colon cancer.
Whole wheat is rich in omega-3 fatty acids, vitamin B and fiber. Fibre has shown to help individuals lose weight. The Mayo Clinic recommends that adults eat at least 3 one-ounce servings of whole grains a day.
HOW SWEET IS THE SUGAR WITHOUT SULPHUR?
Sulphur and sulphur dioxide are harmful to the human body. These are extensively used in sugar manufacture. When you process sugar without these ingredients is when the story of sulphurless sugar begins. Raw sugar is the one, which is left after processing the sugar cane to remove the molasses. The color of raw sugar is similar to light brown sugar but its texture is grainier. Sulphurless sugar as the name suggests is a pure sugar, manufactured without any toxic chemicals, like Sulphur Dioxide, in order to produce a healthier sugar. It has no impurities. This sugar is simply better because its processing continues long after that of ordinary sugar has stopped. Sulphurless sugar is an ideal choice. Sulphur is believed to destroy vitamin A and research has shown that it is also linked with colon rectal cancer, so it is always advisable by the doctors to avoid it in the food materials. Sulphur and sulphur dioxide also promote allergies, so avoiding these in your food content can give your family’s health a fillip. You can have the sweetness of sugar without the tinge of Sulphur content.
Founded by Raj Seelam and his band of organic travelers, 24 Mantra Organic has grown to be India’s largest organic food brand sold in US and international markets. With sustainability as a core belief the company has been striving to create a sustainable means of livelihood for farmers through organic farming, providing food that is free of pesticides and chemicals and making continuing efforts to create a sustainable planet. In this ongoing journey, 24 Mantra works with 15,000 farmers on 80,000 acres of land across 15 States of India. With a product range of 200 products, 24 Mantra for many families is the way to lead a nutritious and healthy life whether it is with staples or health foods. 24 Mantra products are available in 1500 + outlets across India. It is also the first brand to be certified for Indian, US & European Organic Standards and is the only Indian brand sold in US and international markets.